After researching about similar films and what our film contains, I decided to use this as a film poster analysis. Although there is more than one film poster that was used for this film when marketing the film, this was the actual film poster which was used in cinemas to promote the film when it would be exhibited in cinemas. Each part of this poster contain hints and clues to the film and genre making the film more attractive and exciting.
The Slogan
The Slogan is a key part which makes the movie appealing and exciting with it's capital letters and the way how the background reflects the excitement and thriller elements that the audience expect. With the slogan saying 'MAKE EVERY SECOND COUNT' It makes us see a sense of urgency and makes us relate to time sensing that time of the essence and we need to see this film. As well as that, part we see the part of the rubble and debris falling over the slogan relating that something dangerous is happening which links to the films synopsis that a bomb is going to explode on the train the protagonist has to stop and find the bomber. Finally, the writing is done in white to give once again that sense of urgency but also to make it clear and precise to the audience that they need to see this film.
The Picture
As part of the film poster, the actual picture can represent various things and we see this through the protagonist running to the camera and photographs (Which we assume are shots from the film) flying up making the debris to the slogan. This is done in the formats and shapes of various technological devices such as televisions, phones and many more. This is used as a visual metaphor to represent the two different worlds and that he is stuck in the virtual world relating to the film as he gets sent back to reality many times like a video game character. As part of this, we see him running away from the falling images relating that he is trying to break free from the life he currently has but as a result of this, he is in a position where he is used and because of this, the controllers are trying to stop him and create obstacles for him to overcome and is possibly unable to relating to the plot as he is manipulated by many people and manipulated to do the one task they ask for which is for him to find the bomber and defuse it before the train is destroyed and many people are killed.
The Star Actors and the Title
As we carry on analysing the film poster we then look further dow in which we see the title of the film and also the names of actors to see what clues we can gather. The first draw to my eyes is the names of Jake Gyllenhaal, Michelle Monaghan and Vera Farmiga as both of the actors have done previous thriller acting and have worked in that specific genre with recent examples of Gyllenhaal playing the lead role in 'Nightcrawler', Monaghan in 'Mission Impossible: Ghost Protocol' and Farmiga starring in the TV Series 'Bates Motel'. From what we are able to gather, we can assume the genre is around the borderline of thriller and this supports the poster as in the film poster there are links to time and urgency showing that we need to see this film to see what happens. As well as that, we also see from the whole film poster that the words are done in capital letters to draw attention and make the audience aware about this film giving a sense of urgency to see the film. Another thing I noticed which is significant to the title is the subtitle 'FROM THE DIRECTOR OF MOON'. This brings attention and also brings a push factor detailing to the audience that if they liked the film then they should see this film. As well as that, we can also find out that the film may contain sci-fi elements and iconography as the last film (Moon) was a science fiction film and therefore we can assume that there will be science fiction elements. Finally, the title it self is one that draws my attention as it makes me wonder what it could indicate. The title as we can see has fading on it to give a sense of importance and scale and the title 'SOURCE CODE' makes us intrigued. From what we can gather, I feel the title means to find something with 'source' being in the title (This links to the film as the protagonist has to find a bomb) and 'code' to indicate something based around computers (which links again as the story follows someone who is stuck in a computer system).
The Credits
When finally analysing the credits on the film poster, we feel a sense of not looking at this. Because there is a lot, I am only going to focus on two things but these are significant in finding out about the film and its target audience. The first thing is the classification on the poster which in this case is 'PG-13' making us understand it is aimed at teenagers and onwards and suggesting it is very adult as a film and not something which is suitable for under 12's. The final thing is the companies who have helped exhibit the film as well as distributing the film which in this case is Summit to give credit. This is something which is also tactical as Summit Entertainment have exhibited and distributed films like 'Enders Game' and 'Man on a Ledge' to indicate there will be elements of science fiction and thriller. The last thing I find intriguing is the red lettering of 'COMING SOON' to indicate a sense of urgency and importance to come and watch the film.
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