Radio Trailers can play a key role in helping bring a wide range audience to see their film. The radio trailers you are about to see relate to a certain way to the structure we may us this in our final project when we upload the film as this is something we are unaware of. However, because of that radio trailers are extremely rare, we are unable to find radio trailers linked directly to our film.
Fifty Shades of Grey Radio Trailer
The first example is the upcoming film 'Fifty Shades of Grey' which shows the prime example of a radio trailer. (note: The radio trailer starts 29 seconds in) It starts off with a sound of someone exhaling giving a connotation of sex and someone desiring something. The music then starts with a soft piano to represent love and we then hear a voiceover saying 'The Wait Is Over' to give a sense of anticipation for fans. The music carries on and we hear an actors voice saying 'Mr Grey will see you now' to introduce and excite the fans as Mr Grey in the book plays a key role. It also gives us an idea on who this character is and Mr Grey's wealth as we can assume the actors voice is a sort of secretary. The voiceover is heard again to bring a sort of anticipation saying ' The Worldwide Phenomenon comes to life' giving the excitement. We then hear another actor saying 'I'm incapable of leaving you alone' giving a sense of romance and we hear voice saying 'then don't' in reply to the man which we assume is the couple. 'Fifty Shades of Grey' is heard and we hear some sort of thudding again bringing the connotations of sex and the music is till played over. We then hear 'See the trailer this Thursday on Today on NBC and online everywhere' to give that sense of urgency for us to see the trailer and then 'So it begins'. This is something I do not understand but, because the film has not been released yet, we hopefully will be in a position where we can understand what they mean. The music is still playing and we hear sounds of groaning which is done in a seductive way to imply the movie will contain various sex scenes. Finally, we hear 'This film is not yet rated' which is sped up to indicate a sense of trying to hide the message the film needs rating and that the whole point of this radio trailer is to see the film.
Star Wars Radio Trailer
My next example, being Star Wars, is another prime example of a radio trailer. We start off with the sound of a blaster to indicate the genre, which in this case is science-fiction, with a fade in of the theme tune and a voice which echoes saying 'Star Wars' to indicate the unknown and what is going to happen. We then hear another blaster to indicate again the genre and to make he film sound exciting. We then hear another voice over which is clear saying 'Star Wars - The Galaxies most popular movie is great family entertainment'. As this is said, the theme tune still plays to indicate a sense of scale and excitement as well as placing the word 'Galaxies' to reference science fiction and also to help support the sweeping statement that is its a good film. The voiceover continues with 'Still showing on the giant screen at the Dominion. Tottenham Court Road' to give a sense of scale and also as a idea of where the film is at. This is relevant as the Dominion is a West End Theatre so it indicates the sense of urgency to see it. We hear 'Seats bookable' to give information about the venue and then 'STAR WARS - Certificate U' to show it is fine to take young children and also to mention people need to see this film. As this happens the music rises as a sort of momentum and scale for the film. The final bit of the voiceover is the slogan 'May the Force Be With You' to reference to the iconic line and also to get the audience guessing what 'the force' is and we hear the sound of R2D2 whirring and his sounds to confuse the audience and also to get an idea of who or what that sound was. As this occurs, the music fades out and the audience is left with an anticipation of wanting to see the film.
Flesh Gordon Radio Trailer
For this radio trailer, the trailer starts with a flashing sound and a satirical laugh as a voiceover saying 'I'm Emperor Wang - Everyone always roots for the good guys' to give a comedic approach and to suggest that he is the villain considering he says 'good guys' giving reference that he is a villain. He then gets very passionate saying 'but what about us monsters and creeps' to give a sort of comedic approach to the Flash Gordon movie as in the film, Ming (The Villain) is an old man who tries to marry a young woman. This suggests it could be some sort of comedy and it is based around science fiction. We then hear ' Go see Flesh Gordon and don't forget to vote for me - Emperor Wang' which is done in a funny and comedic way making the villain more hilarious and someone who you can't treat seriously as a person. He then laughs in a over the top way and his voice fades out to another voice over saying 'Certificate X' to suggest that it may be raunchy and may contain elements to sex.
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