Possible Viral ad or Marketing

For the film we may use viral marketing and advertising as part of the promotion and distribution of the film. Due to this we have had had to look at the complications and advantages of viral marketing and advertising for our film. The advantages obviously means that we may be able to spread the message about the film and will get a wider audience to watch it on YouTube as this will be where the film will be screened as a result of this. The disadvantage though of the film is it is very time consuming in order to film and people may not get the message about the film. This therefore is something that in the meantime we are unsure about filming as we have not yet started filming the film. However, hopefully we may be in a position where we can film this viral ad and market the film successfully.

The Possible Idea

Our film takes place in a office space where our protagonist (David Jones) continuously has a bad day which is repeated. The only difference is unlike our possible viral advert the protagonist does not realise that his day is turning from bad to worse. This links a lot to the viral advert as we may decide to do a viral advert which puts normal people in David Jones shoes. The advert will basically put the person in a bad position where they are reminded about scary things that could happen. I.e. If we put a student in a David Jones position then we may pile on about stupid essays they have to do for their UCAS application or for College. This therefore will reflect and contrast as they should hopefully be in a position where they struggle and see their day is turning into hell.