Viral Advertising for films

Unlock the 007 in You! You have 70 seconds! (Skyfall and Coke advertisement)

This viral advertisement was used in promotion for the latest James Bond film 'Skyfall' and entitled normal people to take part in an activity. As part of this they would enter their name and would have 70 seconds to get to a certain platform (In this case being platform 6). However, they have many obstacles to face including people saying "Do I know you?" and also people having various incidents that would occur. As part of this members of the viral advertisement would participate in playing the James Bond theme tune. When the contestant reached the platform, they would press a board and a man with a sign would come up. The sign would say either "Sorry! Time is up. Game Over!" if they failed to get to the destination in a certain period of time or "Unlock the 007 in you. Sing the Bond tune to get your exclusive tickets." This would entitle them to sing the tune and if they did then they would win premiere tickets to see the latest Bond film.


Why So Serious? Bring Back Gotham Viral marketing (Dark Knight Game)

For this viral marketing, the producers of 'The Dark Knight' decided to create an idea which would benefit the viewers in preparation for the film. This idea was to create a online game that was supposedly set up by the Joker himself and ordered various into joining him. Through this, the game players would be able to supposedly hack into Gotham's security and find out about what the film may contain within the film. This therefore lead clues into the film until finally you were supposedly a members of the Joker's gang and would invade Gotham for good.

Dracula Untold: Reign Of Blood (Dracula Untold Scare Maze Advertising)

This other way of viral advertising was told through the idea of a Halloween maze in order to spread the word of Universal's latest film. The scare maze, which took place at Universal's Halloween event 'Halloween Horror Nights" lead people through several scenes from the film giving scares which to the audience making them rave on about the film and make them want to see the film instead of them of not being able to market the film and not get a big demographic for the audience.