Mainstream Company Logo Development Research

After looking at different film production and distribution companies, it became clear that their logo's were fairly simple with the odd exception. Having a simple logo makes it easier for the company to be noticed and remembered, however sometimes it can also be overlooked, so when designing a logo for our 'Production Company', we needed to design something that was somewhere in the middle.

Dreamworks Animation have one generic logo that they manipulate for each film they create. As they have included the man on the moon into their design, it seems only appropriate that the logo lay surrounded by clouds, easily setting the scene for their film. Once the logo has been shown, the camera moves through the clouds and to the location of their first scene. The animation also incorporates the some of the films soundtrack, making it recognised as that films animation company.

Again, Paramount's logo is manipulated when shown before a film, however not in the same way as Dreamworks. Starting as a simple black and white logo, giving the logo some refined details makes for an attractive opening to a film. This company shows a slow accent into modern day animation, beginning with a simple logo, then to a more detailed version, and then to an attractive animation that is recognised straight away. 

Due to its long running company, Warner Brother's logo has be come well recognised. Used before old cartoons and having the characters interact with the logo makes it easy to remember, and gives the company a comical feel. Its wide range of films also makes the simple logo easy to change due to the genre of the film. Sometimes they just keep it simple, with the traditional animation and gold and blue defined textures, however in the introduction to the most recent Harry Potter movies, they give it a completely different look. The dark colours and gloomy background foreshadow the films plot, and also help set the first scene, as a more common way to introduce a cilm is through a decent into the location of the film's first scene, similarly to Dreamworks.