Independent Company Logo Development Research

Due to the mass amount of independent film production companies, I chose to analyse these logos as a whole, rather than individually.

 

 

 

When comparing different logo's, it became clear that independent films tend to stick to simple logos with animation potential. Attractive animations that may not even last more than a few seconds will still catch an audiences eye in the lead up to the film, making the company memorable when seen in another film or production.

 

placing the logo at the end of the credits also reminds the audience what companies were involved in the making of the film, after the films content may have lead them to forget the name. The logo can then be recognised and related back to the original animation.

 

Even without an animation, these logos are easy to remember, and are simple in design. By relating the picture to the name of the production logo, the audience have two ways of remembering their name, and even a trigger to remembering. The simplicity of these designs also create an attractive and professional look about the company, effecting the views about it an audience will have.

 

Using the techniques of independent companies' logos will ensure/convince the audience that the film they are about to watch was produced under a high quality production team, raising what is expected of the company. This can have both a positive and negative effect. If the standards are met, then the companies reputation will be solidified as a great company to work with, however not meeting the expectations can have the opposite effect.